Safe Summer Driving Campaign Hopes to Change Risky Texting-While-Driving Behavior

With May 2012 unfolding as National Youth Traffic Safety Month, a number of outreach campaigns are encouraging people to help keep young drivers safe. One of those campaigns is the “Safe Summer Driving Campaign” that the Texting Awareness Foundation (TAF) is coordinating.

Texting on a qwerty keypad phone
(Photo credit: Wikipedia)

In addition to the efforts TAF has made for their awareness campaigns is their urging to companies to put in place corporate policies to end texting while driving. The number one killer of teens in America is texting and driving, and other types of cell phone use while driving.

The U.S. Department of Transportation reveals that texting while driving increases the risk of a crash, making it 23 times worse than driving without engaging in that dangerous behavior. Sending text messages has grown explosively, and according to the International Association for the Wireless Telecommunications Industry, in the U.S. in 2011, people sent or received more than 196 billion text messages in the month of July alone. That number, compared to the same month in 2009, represents an increase of 50 percent.

Even though many outreach campaigns and news story have explained and illustrated the dangers of texting while driving, the numbers of people using cell phones while driving keeps increasing. Reports such as those are alarming, and as a result, the Texting Awareness Foundation has slated its Safe Summer Driving Campaign to last all summer.

The Foundation, and other organizations, hopes the messages to encourage safer practices while driving will have an impact this summer, one of the deadliest seasons of the year for fatalities related to texting while driving.

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